Superyacht Marketing and Sales International Summit

Monaco | December 3–4, 2026

Marina del Rey | December 10–11, 2026

The Summit will address key industry topics, including UHNWI buyer psychology, luxury yacht positioning, lifestyle-driven marketing, prospect identification and qualification, client relationship development, yacht ownership economics, high-value sales, and complex negotiations. Through expert presentations, industry discussions, practical case studies, and interactive sessions, participants will examine approaches to building credibility, reaching prospective buyers, differentiating yachts in a competitive market, and managing sophisticated purchasing processes.

The program is designed for yacht brokers, yacht builders and shipyard representatives, luxury marketing professionals, yacht management companies, sales executives, and other professionals involved in the superyacht business. The Summit will feature invited speakers with relevant industry expertise, alongside opportunities to exchange perspectives and discuss real-world commercial challenges.

By combining industry insights with practical marketing and sales perspectives, the Superyacht International Marketing and Sales Summit aims to help participants identify new opportunities, strengthen their professional approach, and develop more effective strategies for engaging UHNWI clients in the international luxury yacht market.